I lost my brother.

Then I lost my job.
Then my startup.

And yet… OXOFIT was born. 💥

This isn’t a thread about overnight success.
It’s about rebuilding from zero.
If you’re stuck, this might help.

💥 Setup: 2017 was the year that broke me.

My elder brother passed away tragically.
I couldn’t focus at work. I got fired.
And just before that, my tech startup had shut down after years of bootstrapped hustle.

No job. No business. No clarity.
And two families to support—mine and my late brother’s.

I needed a reset. I fought hard and got a job. But that fire to build? Still alive.

💡 Conflict: A WhatsApp status changed my life.

A colleague was selling basic stuff on Amazon.
He’d buy from local vendors and flip it using Amazon FBA.

That lit something in me.
I binge-read everything on Amazon FBA.
Used tools like Jungle Scout to do research. One niche popped up:
Fitness Accessories.

The numbers looked good…
But more importantly, I had history there.

⚔️ Struggle: From childhood passion to product launch.

I had trained like a bodybuilder since 6th grade.
Big Arnold fan.
But a back injury forced me to quit the dream. Still, the love for fitness never left.

In 2018, I launched my brand:
OXOFIT – Strong as an OX!
With just one product: TPE Yoga Mats.

They sold out. I doubled down.
100+ SKUs in 2 years. Revenue climbing close to $1M.
Started my own eComm store, aimed for global scale.

And then? COVID.

💔 Breakdown: The day my 3BHK turned into a warehouse.

Amazon shut down. Orders stopped.
Loans kept piling. FBA sent inventory back.
My home was overflowing with fitness gear.

My wife, frustrated, told me:
“Stop chasing these ideas. Just stick to your job.”

I don’t blame her.
I was in debt. Emotionally wrecked. Spirit crushed.

I went quiet. Worked my job. Paid off the loans.
But deep down, I was still building… mentally.

🚀 Breakthrough: In 2023, I came back.

I launched OXOFIT PREMIUM FITNESS — not your typical gym.

It’s built for tech professionals 35+ who are physically struggling.
Not just weights and machines… but:

✅ Premium, tech-integrated fitness
✅ Facial biometrics, trainer/member apps, BCA
✅ Goal-based personal training
✅ A community-first, family-friendly vibe
✅ Now partnered with Decathlon, and soon on FITPASS & CULTPASS

Not a unicorn. But a mission I live daily. 💪

💡 Takeaway: Nobody told me rebuilding would look like this.

Sometimes your second act isn’t a pivot…
It’s a full-circle return to your roots — with wisdom and scars.

If you’re down right now, just know:
The version of you that can rise from this… is already inside you.

—

👉 If this resonated, follow for more raw stories + AI-powered rebuilds.
💬 Drop a comment if you're mid-reinvention.
📩 DM me if you're a techie struggling with health or burnout.
🔗 More at bitbybharat.com — my public comeback log.