As a digital creator, you're told to "be everywhere." But with so many platforms — YouTube, X (Twitter), Instagram, Substack, LinkedIn, Threads, Reddit, and more — where does Medium fit in?

I asked myself the same question.

I'm BitByBharat — a solo creator rebuilding my life after startup failures, tech layoffs, and burnout. Now I teach, build, and document everything publicly through AI tools, Python, automation workflows, and storytelling. And like you, I’m everywhere. But with purpose.

So, here's what I’ve learned: Medium still matters — but only if used smartly.

✅ Why You Should Still Use Medium

1. Great for SEO: Google trusts Medium, so republishing your posts (with proper canonical links) can help you rank and get discovered by people outside your social media bubble.

2. Built-In Readers: Medium still has a loyal user base, especially in niches like AI, Python, Data Science, and Tech Careers.

3. Email-Like Experience: You can grow followers who get email updates every time you post — without setting up a newsletter backend.

4. Cross-Promotion: You can drive people back to your main site, newsletter, or YouTube channel with relevant CTAs.

⚠️ But Use It Wisely

• You Don’t Own Your Audience: Unlike Substack or ConvertKit, you can’t export Medium followers easily.

• Revenue Is Minimal: Unless you go viral consistently under their Partner Program, it’s more of a visibility play than a money-maker.

• Virality Is Unpredictable: Medium's algorithm can bury your content if it doesn’t pick up early.

🎯 How to Use Medium Smartly in 2025

Step 1: Publish your original content on your own blog first (e.g., BitByBharat.com)

Step 2: Republish on Medium using the canonical link to avoid SEO penalties (so Google knows your original site is the source)

Step 3: Add strategic CTAs to subscribe, watch your YouTube, or read the original post

Step 4: Occasionally post Medium-native content that’s designed for storytelling (think: lessons, failures, behind-the-scenes)

🏆 Platform Priority List for 2025

📌 Key Takeaway

Medium isn’t dead — but it’s not your main home either. Use it to amplify your voice, not host it. Own your content. Own your email list. Build on your blog. And then spread it smartly.

That’s what I’m doing with BitByBharat.com.

💬 If you're a solo builder or digital creator trying to make sense of where to post what — DM me, comment below, or follow along. I'm documenting every step.

Want a free republishing checklist for Medium and Substack? Drop a 🔥 and I’ll send it your way.